Advertising has emerged as one of the most popular, exciting and lucrative careers in India in the recent times.
In the last few years, the field of Advertising has grown tremendously. With new products and services being introduced in the market almost every day, the need to have them endorsed has become paramount.
Almost all companies, whether offering a product or a service, are turning to advertising for developing effective marketing campaigns, in order to hold the attention of their target audience, make the brand popular and finally increase sales.
Advertising, being one of the aspects of mass media, is actually a brand building exercise that uses various forms of communication like T.V., radio, websites, newspapers, magazines, billboards, hoardings, etc. to create awareness in the minds of potential buyers about a product or service. Therefore, advertising also forms the basis of marketing.
According to a report shared by FICCI-KPMG in 2013, “the size of the advertising industry in India is estimated to be Rs. 36,200 crores. Print media continues to account for a larger share at 44.7% followed by TV at 38.2%.
By 2017, it is estimated that the size of the Indian advertising industry would be Rs. 63,000 crores with both print and TV having a share of 38-40% each. Digital advertising is estimated to post a robust 32.1% growth to reach Rs. 8,720 crores from the current level of Rs. 2,170 crores.”
The projected growth in this industry has clearly opened new horizons for those who wish to pursue a career in advertising in India.
Who should pursue Advertising as a career?
If you wish to pursue a career in Advertising in India, you must be highly creative and target oriented. Talented individuals who can work independently and at the same time work as excellent team players can opt for this field. Being a competitive industry, Advertising requires people who are not just willing to work under pressure but also give their best at all times.
Skills Needed to Make a Career in Advertising
A career in Advertising is meant for those who are energetic, enthusiastic, creative, optimistic and have the ability to multi-task. People skills are also an important requirement to understand clients’ needs. You must be able to communicate well with the client to help them make effective marketing strategies and take creative decisions.
If you ever plan to do an advertising related course from an institution, you can look forward to developing traits like effective communication, confidence, competitiveness, presentation skills, team management skills, leadership skills, persuasiveness, ability to handle stressful situations.
In India, there are various domestic and multinational companies that look for people with a strong academic background for advertising. However, this field requires individuals who can think creatively and have the capability to innovate under any circumstance.
Job Options in Advertising
Given the rapidly growing Indian economy, the field of Advertising has plenty of options today. After studying advertising, you can look for job opportunities in private advertising agencies, advertising departments of private and public firms.
You can also find jobs in magazines, newspapers, as well as radio and television commercial section.
The major job roles involved in the field of advertising are creative director, marketing communications, public relations director, copywriter, advertising manager and so on.
In the last few years, new areas have emerged within advertising that not only offer creative satisfaction but also offer financial security. Since advertising is a burgeoning career option, getting promotions year after year is inevitable for those who choose to build a future in this field.