Animation: Unleash the Power of Imagination

Munmi Sharma updated on : 02 May 2017
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“Animation offers a medium of story-telling and visual entertainment, which can bring pleasure and information to people of all ages everywhere in the world.” – Walt Disney

Animation
The Minions, The Powerpuff Girls, Tom & Jerry, Scooby-Doo, Pokémon, Doremon – there is something common in all these characters. These are all products of someone’s imagination turned into animation!
Despite its late arrival in India, the animation industry has continued to grow at a rapid pace. India’s animation industry generated revenues to the tune of INR 51.1 billion in 2015, marking a growth rate of 13.8 per cent, according to a FICCI-KPMG report. Till date, media and entertainment sector have employed around 20,000 (5%) people, out of 4 lakh, in the animation, VFX and gaming field. It is expected to rise to 30,000 by the year 2017 and 4.4 lakh by 2023, which certainly is a good news for animation aspirants.
Looking at animation industry’s unprecedented growth and demand, it is surely turning out  to be game changer in the job market. And those who want to create magic through their imagination, this is the place to be.  
The Minions, The Powerpuff Girls, Tom & Jerry, Scooby-Doo, Pokémon, Doremon – there is something common in all these characters. These are all products of someone’s imagination turned into animation!
 
Despite its late arrival in India, the animation industry has continued to grow at a rapid pace. India’s animation industry generated revenues to the tune of INR 51.1 billion in 2015, marking a growth rate of 13.8 per cent, according to a FICCI-KPMG report. Till date, media and entertainment sector have employed around 20,000 (5%) people, out of 4 lakh, in the animation, VFX and gaming field. It is expected to rise to 30,000 by the year 2017 and 4.4 lakh by 2023, which certainly is a good news for animation aspirants.
 
Looking at animation industry’s unprecedented growth and demand, it is surely turning out to be a game changer in the job market. And those who want to create magic through their imagination, this is the place to be.  
 
 

 

Unknown Facts

 

  • WALT Disney’s classic animated feature film Fantasia was released 75 years ago on November 13, 1940
  • The first cartoon character to appear on a postage stamp was Bugs Bunny but the first to have a statue erected in its honour was Popeye
  •  In the film Monsters, Inc. the big blue monster Sully had 2,320,413 individually animated hair
  • Beauty and The Beast, Up and Toy Story 3 are the only animated films to have been nominated for the Best Picture Oscar
  • Fantasia was the first commercial film to be released with stereophonic sound

 

 

Conventional Vs New Age Animation:
Today’s generation may find them vintage, classic or old-timey, but the animated series of the 1950s were wildly entertaining and way ahead of their time. As a kid, we used to spend hours on weekends watching the 2D shows like Mickey Mouse, Dennis the Menace to Tom and Jerry and Wacky Racers. Featuring at DD National the ‘Jungle Book-story of Mowgli’ is no doubt a favourite animated show for all 80s or 90’s born. 
No doubt with the technology hitting the sources of entertainment devices and services, the growth of animation industry sees lots of segments. The new age animation has reached the line of beyond imagination. With the use of VFX or 3D animation, the animators keep the magic on. Blockbuster movies such as Kung Fu Panda, The Chronicles of Narnia, Wall-E, Monsters Vs Aliens, Ice Age, Bolt, Avatar have already marked the miracle of new age animation.
It is not about which one is more effective, it is all about the way it was presented and the main deference between the old and new animation is the colour. In the traditional animation, one has to draw character models, by hand, and the limited use of number of colours makes it dull or little less colourful. But in new age animation when everything is done digitally, it appears more lively and colourful. We’ve even been able to create non-CGI 3D animation. With VFX, an ordinary thing gives a distinctive panorama and a realistic touch. The true concept of 3D animation didn't really blossom until the use of computers in animation became more practical. Computer animation removes the need for many of the extra tools required to create an animation. But of course, there are shows that wouldn't be the same if they were made with modern animation like ‘Cowboy Bebop’. Sometimes hand-drawn arts do wonder which a machine may not deliver the actual essence. Undoubtedly, more or less both have contributed a lot to the animation industry so let’s not dig into the debate now. 

Conventional Vs New Age Animation:

Today’s generation may find them vintage, classic or outdated, but the animated series of the 1950s were wildly entertaining and way ahead of their time. As a kid, we used to spend hours on weekends watching the 2D shows like Mickey Mouse, Dennis the Menace to Tom and Jerry and Wacky Racers. Featuring at DD National the ‘Jungle Book-story of Mowgli’ is no doubt a favourite animated show for all 80s or 90’s born. 
 
No doubt, with the technology hitting the sources of entertainment devices and services, the growth of animation industry sees lots of segments. The new age animation has reached the line of beyond imagination. With the use of VFX or 3D animation, the animators keep the magic on. Blockbuster movies such as Kung Fu Panda, The Chronicles of Narnia, Wall-E, Monsters Vs Aliens, Ice Age, Bolt, Avatar have already marked the miracle of new age animation.
 
It is not about which one is more effective, it is all about the way it was presented and the main deference between the old and new animation is the colour. In the traditional animation, one has to draw character models, by hand, and the limited use of the number of colours makes it dull or little less colourful. But in new age animation when everything is done digitally, it appears more lively and colourful. We’ve even been able to create non-CGI 3D animation. With VFX, an ordinary thing gives a distinctive panorama and a realistic touch. The true concept of 3D animation didn't really blossom until the use of computers in animation became more practical. Computer animation removes the need for many of the extra tools required to create an animation. But of course, there are shows that wouldn't be the same if they were made with modern animation like ‘Cowboy Bebop’. Sometimes hand-drawn arts do wonder which a machine may not deliver the actual essence. Undoubtedly, more or less both have contributed a lot to the animation industry so let’s not dig into the debate now. 
 

Emerging Animation Careers:

With advances in technology and digitisation on the rise, the field of Animation is continuously evolving and has grown into a multi-billion dollar industry. While cartoons usually attract children, animated films like ‘Avatar’ and ‘Despicable Me’ get the attention of people from all age groups. Considering all of this, animation aspirants can see a bright future in this profession if they’re ready to put their heart and soul into it.

Here’s a sneak peek into some of the new-age and trending career options in the field of animation!

3D Modeler:

They are the creators of characters and backgrounds for video games, 3D movies and images. They use variety of different computer software programs and tools to create models for websites, graphics, animation, film effects, simulations, broadcast design, special effects, characters and props for film and television effects. These geniuses also make models for scientists, architects, engineers and more.

With the growing demand and advances for 3D modeling, a deep understanding of software and applications with an artistic bent of mind is what a 3 Modeler needs.

Career Prospects: One can work with film and video production studios, game design companies, advertising and graphic design firms, web design firms, software companies, architecture firms, laboratories (both science and medical), colleges and universities, product design firms, interior design firms, building technology firms and real estate companies.

Render Wrangler

Render Wrangler is a newly added career option associated with computer graphic industry. A Wrangle monitors and controls the rendering process, monitors the computers and communicates with the animators, producers, supervisors, resource managers, coordinators, and other artists across various departments. Wrangler is the last person who sees the animation before its final output to film and video.

Career Prospects: He/she can work in animation studios, motion picture and video production studios, or gaming companies.

VFX Artist

Are you awestruck every time you watch the dragons fight in ‘How to Train your Dragon’ or Tobey Maguire flying from one building to another in the ‘Spiderman’ franchise or the apes behaving like humans in the ‘Rise of the Planet of the Apes’? All of this would not look realistic without the magic of VFX. VFX or Visual Effects are a way of mixing real film shooting with animated images. For instance, a movie that shows the hero jumping off the ground and flying into the air is created using VFX.

Career Prospects: Can work in the film industry, match moving artist, compositor, roto artist, pre-vis-artist and gaming industry.

 

Character Rigger

Creativity, meticulousness and an eye for detail – all are associated with the process of character rigging. The character riggers use computer programs to form skeletons by creating a series of bones that deform and animate specific parts of the character. They also contribute to developing tools for animation production processes, collaborate with modelers and animators, and help in finding a solution for character production challenges.

Career Prospects: A character rigger can work in animation studios, game design companies, web design firms and computer software companies.

Flash Animator

They are the creators of eye-catchy animation to enhance everything from banners to websites with the help of various software such as Macromedia Flash, Adobe Flash, Creative Suite, and Dreamweaver (formerly Macromedia Dreamweaver), 3DS Max, and After Effects. They are a powerhouse of excellent design, art and layout skills and also have command over high-end 3D packages.

Career Prospects: Bureau of Labor Statistics says that the job market for a flash animator will grow up to 13 percent by the year 2018 and it is a positive sign for the entire animation industry. As per the FICCI KPMG 2015 report, the year 2014 saw the value of VFX grow to the highest at 22 percent, followed by post-production at 15 per cent, animation production at 9 percent and animation services at 1 per cent.

Texture Artist:

They are responsible for creating photorealistic textures for mapping onto 3-D modeled character, object or environment. They use a variety of software, platforms to create textures for environment, character, objects and props for animated films, TV shows or video games such as Photoshop, 3D Paint, UV Layout/Editing, RenderMan, Mental Ray, Maya, Shaders, and Houdini. They also use digital matte painting techniques and create textures. 

Career Prospects: Texture artists work in animation studios, film and video production studios, for game companies, web design companies, graphic design firms, advertising firms, and even mobile technology companies.

The list doesn’t end here! Cartoonist, Animator, Digital Painter, Effects Animator, Concept Artist, Character Animator, Video Game Designer, Animation Director, Compositing Artist, Forensic Animator and Mathematical Modeler are some of the other trending career options in the market these days. So, if the world of colours and paints ignites you or you are a computer geek with an immense sense of creativity, the time is now to let your imagination speak and excel your potentials in the domain of Animation!

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