Careers in Marketing: Gateway to the Business World

Nidhi Bahl updated on : 02 May 2017
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Marketing is relevant across all businesses and offers job prospects in abundance. Let's take a look at the career options in the field of marketing.

Careers in Marketing

Marketing is an evergreen field, which is required in almost every business and has enough career opportunities to take you in different directions, depending on your career plans.

Apart from obtaining a degree in this field, you should have excellent communication skills, and the ability to study market trends, products and consumer behaviour in order to make it big in the business world.

Marketing graduates are always in great demand and topping it up with a management degree, can sure take you places. With a post graduate qualification in this domain, you can take up bigger roles like Advertising manager, Marketing manager, Promotions manager, Public Relations manager, Brand manager, Sales manager, etc.

Why pursue a career in Marketing?

Marketing is the backbone of any organisation. Whether you have a product, service or just an idea, marketing is what you need in order to sell it. Professionals with a qualification in this field are always in great demand because there is immense competition in the market. There is always a high demand for people with good marketing skills because they are the ones responsible for building the brand image of any company.

Who should pursue Marketing?

Even though it’s a popular discipline, not everyone can do justice to it. You need to have the right set of skills and traits to excel in the field of marketing. Some of the things you should have include, command over language, both spoken and written, ability to persuade and influence people, awareness of general business scenario, a knack of listening well, ability to devise and offer solutions to the customers’ problem areas, analytical ability, risk-taking ability, good reasoning power, skill with numbers, basic computer knowledge and good presentation skills.

What do you study in Marketing?

No matter how good your product or service is, there is no way you can sell it if not coupled with the right marketing techniques. Therefore, any good Marketing programme will educate you in areas like advertising, consumer behaviour, promotion and sales of goods and services. Under this field, you will study all about consumer trends, marketing strategies, market research and product management. Once you become an expert in this area, you can work on increasing the market presence of any company.

How to pursue MBA in Marketing?

To step into the field of marketing, a Bachelor of Business Administration (BBA) or a Bachelor of Business Studies(BBS) is usually the preferred degree type. As part of this undergraduate course, you will study the dynamics of a business environment at large. Taking up a Master’s degree or a Master of Business Administration (MBA) in Marketing post your Bachelor’s can give a great boost to your professional career.

In the last decade, a large number of B-Schools have opened across the country that offers post-graduate management education in a variety of specialised courses, including marketing. These courses are usually designed keeping in mind the industry requirements.

In addition, many institutes and universities across the country offer professional diploma and certificate courses that can update you about the latest marketing techniques and trends.

The field of Marketing can be demanding – it requires you to multi-task, spend long hours at work and involves a lot of travelling, but it can be equally rewarding if you’re willing to give it your best shot.

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