A Guide to MBA in Marketing

Nidhi Mishra updated on : 12 Jan 2016

MBA has diverse specialisations, out of which MBA in Marketing is one of the oldest and most trending disciplines in today’s world

MBA in Marketing

To pave their way to grander opportunities and elevated salaries, students are seeking an advanced degree in business administration. They are on a constant look out to decide which specialisation to opt for when in their initial stages of planning. They take into account the kind of MBA that is worth an investment and effort and which shows greater signs of potential career opportunities after graduation.

Master of Business Administration (MBA) has diverse specialisations, out of which MBA in marketing is one of the oldest and most trending disciplines of management study in today’s world. It is one of the highest paying fields after finance.

Marketing is the heart of any organisation. There have been noticeable changes in the trend of marketing. It has only enhanced with the constant technological evolution of the world. MBA with marketing as its specialisation makes the students aware about the marketing fields, sales, consumer trends, market strategies, product management, market research and executive and leadership management skills.

Even during financial crisis and recession, the demand of the companies focuses on augmenting their sales even more. To accomplish this task, they require more of marketing professionals who have out of the box thinking and those who have a sense of creativity. 

MBA with Marketing as its specialisation teaches you:

  • Communication
  • Ability to persuade and influence people
  • Market Research and Analysis
  • International Exposure
  • Analytical ability
  • Enhances your reasoning power
  • Skill with numbers
  • Awareness of general business scenario
  • Online/Internet Marketing

Course Curriculum:

The student can take up the MBA degree with Marketing as its specialisation in any mode, be it - full time or part time, online or offline. The full time degree course comprises of four semesters in which the first two semesters are common to all the MBA Programmes and the specialisation is introduced in the last two semesters focussing on the topics related to Marketing fields.

There is a wide range of courses found within MBA-Marketing specialisation that include:

  • Marketing Concepts
  • Marketing Research
  • Marketing Planning
  • Principles of Sales Management
  • Sales Forecasting
  • Market Segmentation
  • Market Evaluation and Controls
  • Marketing Audit
  • Marketing Ethics
  • Advertising Management
  • Consumer Behaviour
  • Brand Management
  • Industrial Marketing
  • Business Communication
  • Project Management
  • Business Laws
  • Corporate Governance and Business Ethics
  • Research Methodology
  • Economic Analysis

The above mentioned course details are as per various Universities and Colleges.

In order to seek admission into MBA with marketing as its specialisation, one must have obtained a graduate degree in any stream from a recognised university. Some universities conduct a common entrance exam (CAT, MAT, XAT, GMAT, etc.) for admission into its management courses but there is no separate exam conducted for admission in MBA in marketing.

Jobs & Career Prospects:

  • Market Research Analyst
  • Brand Manager
  • Marketing Manager
  • New Product Manager
  • Marketing Executive
  • Advertising Manager
  • Marketing Communications Manager
  • Sales Manager
  • Public Relations (PR) Director Etc.

Apart from attaining an MBA degree in Marketing, some Advanced Courses are also available after the completion of MBA in marketing, namely, M Phil (Marketing) and Ph D (Marketing).

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