MAAC’s Animated Films highlighted in ET Road Safety Summit

Nidhi Bahl updated on : 22 Jun 2015

The summit was held with an aim to cast a spotlight on innovative policies, practices and solutions for a better transport management system.


Maya Academy of Advanced Cinematics (MAAC), in an exclusive association with the Road Transport Office of Mumbai, will be launching a series of 66 films in 100 hours that will aim to spread awareness on the importance of road safety. The initiative of using these films was very well received at ‘The Economic Times Road Safety Summit 2015’ at Courtyard Mariott, Mumbai. The summit was held with an aim to cast a spotlight on innovative policies, practices and solutions for a better transport management system, road safety bills and amendment, etc and was attended by a number of eminent personalities.

Ms.Bhavika Chouhan,AVP, Aptech and Marketing head, MAAC, said, “As one of India's largest training providers for a career in animation & visual graphics, MAAC has always strived for excellence from students and shown them a way on how to give back to the society. This initiative with the RTO Mumbai is an excellent opportunity for the students to grow and hone their skills as well as to spread the message of safety to a wider audience.”
Mr. Shrutidhar Paliwal, Vice-President & Head of Corporate Communications & Affairs stated, “We were very excited with this opportunity because MAAC as an institution believes that creative animation is the best way to capture the imagination of the audience and at the same time communicates a powerful message. We hope that more cities will eventually adopt this medium and reduce the startling number of road accidents in our country.”

A summit such as this was long overdue in India as over 2 lakh deaths occur annually causing an economic loss of about one lakh fifty thousand crores. The initiative was undertaken by 375 students in 75 teams that made 66 films on road safety. The final product of their collaborative efforts resulted in 2250 seconds of pure 3D animation in just 100 hrs. The movies highlight a multiplicity of important themes such as wearing a helmet, seatbelt and the harm that comes from speeding and drunk driving, to name a few. Animation was chosen as the medium as it has a universal appeal and can be understood by a larger cross section of the population.


About MAAC:

Maya Academy of Advanced Cinematics (MAAC) is India’s leading educator in high-end 3D Animation and Visual Effects. Founded in 2001 & a major brand of Aptech Ltd, MAAC has trained over 30000 students across the country. It has over 80 centers with cutting-edge infrastructure in over 40 cities.

MAAC offers industry relevant Career courses on 3D Animation & Visual Effects. It offers Real-life training environment to the students backed by an excellent faculty, infrastructure, and the latest technical educational tools.

MAAC’s students are placed as Modeling Artists, Lighting Artist, Render Artist, Character Animator, Layout Artist, Digital Sculptor, Rigging Artist, FX Artist, Roto Artist, Match Mover, Video Editor, Motion Graphics Artist, Compositors, Visualizes, Content Developers and Pre and Post Production executives in blue chip animation studios and entertainment companies like Prime Focus, Rhythm & Hues Studios, Crest Animation Studios, BIG Animation, Cornershop, EFX, Toonz Animation, DQ Entertainment, Paprikaas Animation Studios,  NDTV, Studio 9, Redchillies.VFX, Vaibhav Studios, IBN7, Animax, Pixion and Tata Elxsi Ltd. to name a few.

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