MICA Introduces PGCP in Advertising Management and PR

Snigdha updated on : 08 Sep 2016
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MICA has launched Postgraduate Certificate Programme in Advertising Management and PR in collaboration with Ivory Education. Find detailed information here.

MICA Launches PGCP in Advertising Management & PR

MICA has launched Postgraduate Certificate Programme in Advertising Management and Public Relations (PGCPAMPR) in association with Ivory Education as one of the online courses offered by the institute. This programme is designed to develop skills of the students seeking a career in advertising and PR.

All those students who want to pursue this PGCP course should be a graduate from any recognized university and should have obtained a minimum of 50% marks of aggregate. Those with prior work experience will have an added advantage others in terms of getting admission.

The program will focus on training students about the concepts of Advertising, Public Relations, Marketing Research, Media Management, Consumer Behaviour, Digital Marketing, etc by a highly experienced and qualified faculty.

Moreover, the programme will provide students with an insight of the communication industry. The programme modules have been framed by junior and medium level managers and executives.

The classes for PGCPAMPR will be conducted from the MICA campus and will be broadcasted across the country in the form of physical and online interactive sessions. Students will also be provided with the option of taking few selected classes from home.

PGCP in Advertising Management and PR course has been introduced in association with Ivory Education that provides MICA with a platform to conduct the classes effectively using physical and e-learning modes.

Expecting this programme to ‘open a host of opportunities’, Director of Ivory Education, Kapil Rampal called PGCPAMPR ‘important’ for those looking for a career in mass media, advertising, communication, business, and a variety of other areas.

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