MICAT (I) 2018 Exam Analysis

Nitin Rao updated on : 18 Dec 2017

Let’s take a sneak peek into the MICAT 2018 Exam Analysis for students who sat for the MICAT 2018 examination this year!

MICAT (I) 2018 Exam Analysis

Mudra Institute of Communications, Ahmedabad, commonly known as MICA, Ahmedabad conducts MICA Admission Test (MICAT) every year for admissions to PGDBM-C programme. The PGDBM-C programme offered by MICA is equivalent to an MBA with specializations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising. The institute conducted MICAT (I) 2018 examination on December 17,  2017. Hence, we are here to help you with MICAT (I) 2018 Exam Analysis.

According to most of the students, the difficulty level of MICAT (I) 2018 was moderate except for some questions, which surprised the students s bit. Especially, the Psychometric Test, which was feasible but had brought some discomfort for students via the Argument Writing.

Read out the MICAT (I) 2018 Exam Analysis here:

There were some changes in the exam pattern of MICAT 2018 exam, specifically, the ‘Argument Writing’ in the Psychometric Test. Moreover, the ‘Give Your Opinion’ section wasn’t there in the exam. However, there was another section ‘Suggestion to Improve’, which was new for the students.

The Psychometric Test was comparatively easy for those students who have been working really hard and attended the MICA Psychometric Workshop. The exam pattern was same as taught in the MICA Workshop. Since this section was a bit time consuming, not all the students could attempt all the questions asked in MICAT (I) 2018, which put some students under the pressure of scoring marks.

Another huge section, ‘Creative Writing Test’, which tests students’ creative minds, was same as previous years. This section follows the tradition of having four pictures, which click students’ creative side. There were set of quite interesting images comprising an earth with multiple location pins, a group of bicycle riders, a rabbit with a gift box and a boat in the river in a lush green forest.

The third section, the Quantitative Ability had some direct formula-based questions, which were comparatively easy for students. The Objective section was also doable and had some simple questions. However, students were to manage their time to attempt all the questions in the given sections.

The General Knowledge section had questions based on the marketing scenarios and a lot of questions were there from Mergers and Acquisitions, identifying the company logos and recognizing the CEOs of top organisations etc. The reasoning section had some difficult questions but was largely doable. The Verbal section was one of the favourite sections for most of the MICAT 2018 takers. However, seeing the time management, some students found it difficult to attempt all the questions in the section.

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