Prafulla Ketkar Guides BJMC Students on the Latest Trends in Media

HTCampus Expert updated on : 22 Feb 2017

Latest Trends in Media

The young and perceptive minds of budding journalists, if given a proper chance will help in creating a brighter future and an even greater nation. This was the thought behind organising a guest lecture for BJMC students of MAIMS. Sh. Prafulla Ketkar, the current editor of Organiser, graced the students with his presence and provided an insight on the latest trends in media on 20th February 2017. The one and a half hour lecture were brief but comprehensive. The director of MAIMS, Dr MK Bhatt along with the all the staff from BJMC department including Dr Vinita Gupta, Ms Nidhi Chaudhary, Dr Nisha Singh, Mr Vipul Pratap, Mr Jitender Vij, Ms Shefali Ahuja, Mr Vijay Pal Singh, Mr Bharat Banga and Dr Umesh C Pathak organised the successful event. They provided their students with a chance to catch up with the latest trends and understand it as a process.

Sh.Prafulla Ketkar was the prominent speaker of the day who enlightened the fact - how crucial the upcoming generation is. The youth of today can mould India into a beautiful nation or break it apart into little pieces; all the power lies within the hands of the children. The reality is that the youth decides, they are the news creator and consumer. He humoured the audience by calling himself 'an accidental journalist' which was followed by the story of his journey to become a journalist. The situation of media in India is different from than that of in the other countries. We are technologically sound today, but there were times when even an STD call was a new concept. Today's generation is lucky to have mobile phones, internet connection and other technology to allow them to chat with their friends and family at any hour of the day. He vividly recalled the time when he used to wait in a queue to call his mother and use the costly telephone booths. To understand the upcoming trends that are internet and technological improvements in media, one needs to understand the roots of media and journalism in India.

The lecture was a mixture of his personal experiences that certainly got the wheels turning in every student's head. His first article was about two women living in abject poverty that they had only one piece of clothing to wear. Thus, only one of them could go out at a time. He explained, how he could have made the article about the extreme conditions of poverty in India, instead, he chose to use them as a supreme example of how they stood as a rock-hard pillar of the democracy and went to vote one by one even though they did not have proper resources. As budding journalists, he requested the students to have a thorough research on the topic they would write about and try to act as a positive catalyst for the development of India.

Unlike other nations, India has diverse culture and religions. Media has to ensure that it works properly to act as the watchdog of democracy. To do so, the technological advancements are to be used keeping in mind the roots of India and its heritage. The newspaper was a platform which was used to voice against the British and bring a sense of nationalism in Indians, however, the existent situation of media is very different. Media has become a source of entertainment and revenue generation platform. This is the trend of the present media. At the end of the lecture, Sh. Prafulla Ketkar advised the students to use the technology not only for their own personal benefits but for the wholesome good of the society.

Source: Surbhi Saini, HTCampus Specialist

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