Students at Whistling Woods International (WWI) Get Insights into Digital World & Content Creation

Hina Yadav updated on : 14 Mar 2017
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Sameer Pitalwalla interacted with the students at WWI and introduced them to the digital world

Students at Whistling Woods International (WWI)

Whistling Woods International (WWI) conducted yet another insightful master class for their School of Media & Communication (SMC) students with Sameer Pitalwalla, CEO & Co-Founder of India’s leading digital media company, Culture Machine. Founded in 2013 by Sameer Pitalwalla and Venkat Prasad, Culture Machine is a Digital Media company whose mission is to use technology to create great digital brands that people love. By combining cutting edge technology with great content, Culture Machine currently runs some of Asia’s largest digital media brands and also licenses its core technologies to advertisers, media companies and agency partner’s world-over.

Moderated by Chaitanya Chinchlikar,Vice-President,Whistling Woods International, the Masterclass commenced with Sameer’s journey and the establishment of Culture Machine. He shared some experiences from his eventful journey and introduced students to the digital world and content creation. Towards the end of the master class, he emphasised and explained the need of content in the modern era, and how it gives each brand a unique identity and helps them to identify the target audience. He gave examples of niche brands like Blush and Being Indian, which coincided well with the topic of the masterclass. While interacting with the students, he advised them on usage of content across various platforms, and how a video can get viral solely on the basis of its distinguished content.

Talking about the event at Whistling Woods International, Sameer Pitalwalla, CEO & Co-Founder,Culture Machine said, “I had a wonderful time interacting with young media aspirants. It is always a pleasure to meet the youth, as it is a great opportunity to understand their mind-set. I hope I was able to provide insights on the industry to the students present for the session. Lastly, I would like to wish them the very best, if they wish to initiate their own venture in the future in the digital world.”

About WWI:

Whistling Woods International (WWI) is a Film, Television, Animation, Communication, Fashion, Music and Media Arts institute located in Mumbai, India. Founded by one of India’s leading filmmakers – Subhash Ghai, WWI is one of Asia’s largest Film, Communication &Media Arts institute. The Hollywood Reporter’ has rated WWI as one of the Ten Best Film Schools in the world in 2014, 2013 & 2010. The campus is located inside Mumbai’s film & television production hub ‘Filmcity’, and offers courses that vary in duration from 1 year to 3 years. All the major specializations of the Media & Entertainment industry are catered to, including Acting, Animation, Cinematography, Direction, Editing, Producing, Music, Screenwriting, Sound, Visual Effects, Media Management Studies, Visual Communication and Fashion Design. Degree and diploma courses offered as accredited to The Tata Institute of Social Sciences (TISS).
 

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