Sports Management as well as Sports Marketing are some of the popular careers that you can pursue in the field of Sports.
Whether it is cricket, football, tennis, basketball or rugby, there are legions of fans for almost every sport in existence. But, not everyone gets an opportunity to play on the field. There are scores of people for whom watching sports from afar is the closest thing they can get to experiencing the athlete's adrenaline rush.
But all hope is not lost for these devoted sports fans. Take a look at 5 careers that can be pursued in the sports world without stepping on the field:
1. Sports Business Manager
The business manager has one of the most integral roles in the functioning of a sports team. He/She has to manage the team's finances, monitor the funds available to the team, its revenue, its endorsements, its contracts and more. Doing this ensures that the athletes can concentrate on their game without having to worry about any off-field problems.
Also, a manager plays a key role in the business operations and organisational structure. As a career, sports business manager’s role is both exciting and lucrative, and can give you influence over the team’s status and functioning.
The strategist’s responsibility is to ensure that a team has its best possible chance at winning. From observing the team's performances and analyzing its strengths and weaknesses that need attention to examining their rivals thoroughly are the tasks that a strategist has to perform.
In addition, a strategist must also look into venues, weather and other factors that could have a significant effect on how their team will perform on a given day. Several sports, such as Formula One, for example, have data that is sent to a team's crew behind the scenes, and a strategist or team of strategists will then interpret that data to understand what its ramifications are for a team or player.
3. Sports Agent
An agent is responsible for a players’ career development and handles their day-to-day interactions. The agent handles endorsement deals and rights, and manages the player’s dates and appointments.
Apart from being in charge of all promotional activities, an agent forms the eyes and ears of a player. Handling all the monetary aspects of their individual careers, a good agent enables athletes to concentrate on playing the sport and making the most out of their talent.
4. Sports Development Manager
Sports development managers play a significant role in contributing to a sport. They provide budding players more, and better, opportunities to be able to achieve their goals.
People involved in sports development also get to interact with sports bodies, organisations and charities who are working towards the common cause of promoting sport.
A sports development manager will also, in the course of his or her career, interact regularly with sports personalities, both past and present. In addition to making a change to the world of sports and sportspersons, the role also brings excitement, travel and new opportunities to those who choose to pursue the field.
5. Sports Marketing
With new media taking over the airwaves and traditional media taking a backseat to internet streaming, and more people with access to internet and television than ever, Sports Marketing is surely a burgeoning field.
It is the marketer’s job to be able to pinpoint audiences for a sport and its products, and to be able to target those products to the consumers.
Sports’ marketing isn’t just restricted to a single product; a sports marketing manager could also analyse how to sell advertising space and airtime. A marketing manager can also potentially handle celebrities’ marketing campaigns and manage their endorsements.
With newer platforms to watch and follow sports, it goes without saying that this is a very lucrative field.
Now here is the good news...
The advent of the IPL, Hockey India League, Pro Kabbadi and other leagues have created enormous opportunity in the field of sports management. Educational institutions have therefore started offering courses in Sports Management both at undergraduate and postgraduate levels. So, if you have an undying love for Sports, then now is the time to strike the iron.