WeSchool’s New Programme to Boost ‘Start-Up India, Stand-Up India‘ Initiative

HTCampus Expert updated on : 19 Jan 2016

Mälardalen University (MDH) offers International Masters programme in Innovation and Design for Indian youth, with WeSchool to support as an academic facilitator from India

WeSchool Programme

While India still needs to implement substantial reforms in its innovation policy to further improve its performance, WeSchool with many firsts to its credit in management education space, has created a platform with Mälardalen University through Master’s programme in Innovation and Design for the Indian human capital to boost up their potential by imparting new knowledge and skills to acquire creative mind-sets as well as business sophistication. Prof Dr. Yvonne Eriksson, Director-Research, Prof. Bengt Köping  Olsson, Programme Co-ordinator  and Prof. Dr. Koteshwar Chiramulla, Postdoc Researcher  from MDH along with Prof. Dr. Uday Salunkhe, Group Director, WeSchool  unravelled the content, modalities and the opportunity spaces of the programme, now available for Indian youth. In the last few years, WeSchool and MDH have jointly worked on several initiatives such as the Indo-Sweden Innovation Accelerators Programme (ISIA) wherein 11 Swedish cleantech companies and WeSchool students worked collaboratively for over 6 months on innovative energy solutions finding a market in India. MDH also offers Linnaeus-Palme Scholarship programme for students and faculty exchange at WeSchool.

The multidisciplinary two-year, full-time Masters programme in Innovation and Design is created to acquire both theoretical and practical competencies, offers a combination of disciplines such as engineering, social sciences and humanities, as well as perspectives drawn from the arts and teaches about innovation management, design processes and communication in complex organisations. It includes qualitative research methods and skills to collaborate outside traditional academic boundaries in interdisciplinary projects with corporate/societal partners, helping to develop capacities for multidisciplinary collaborations, both nationally and internationally.

“This major initiative between WeSchool and MDH is aimed to set Indian youth on an accelerated path of innovation with design thinking, in keeping with national agenda and global trends. WeSchool and MDH will look forward to the active involvement of our faculty and students in taking up joint ventures like workshops, case study, industry projects to solve current corporate challenges as well as those that will emerge in the future scenarios, thereby creating a win-win situation for multiple stakeholders. The wide-ranging programme content will certainly create a plethora of opportunities for our students by giving them an advantage in securing careers in the global corporate sector, open avenues for academic research; and encourage them look at the start-up culture with renewed hope and enthusiasm, especially now when ‘Start-Up India, Stand-Up India‘ initiative is about to be announced by Govt. of India,” elaborated Prof Dr Uday Salunkhe, Group Director, WeSchool in his opening address.

“We are indeed very happy to join hands with WeSchool in one more initiative with the Master’s programme. For the Indian students this means studies or placements abroad and work in multicultural settings that will bring new experiences, increased intercultural competence and a higher level of employability with a global edge. The programme is developed in collaboration with our industrial partners in the region which will facilitate carrying out Research within innovation and design within the research and education area, Innovation and Product Realisation (IPR). As we believe that competence for innovation and creativity can be trained in at different levels that helps companies to think of newer ways, Mälardalen University would like to extend its association by exploring the possibilities for collaborations with corporates in India as well,” said Prof. Dr. Yvonne Eriksson, Director-Research, MDH, while defining the outline and content of the collaborative venture further.

With Switzerland, UK and Sweden topping this year’s Global Innovation Index (GII); the writing on the wall is clear; innovation-driven growth is no longer the prerogative of high-income countries. In spite of the fact that ‘frugal innovation’ and ‘entrepreneurship’ have become buzzwords in India, we have performed poorly on World Bank sponsored Global Innovation Index (GII) 2015 by being pushed to 81st spot among 140 countries well behind middle income countries such as Brazil, China and South Africa. The Master’s programme in Innovation Management and Design is indeed a welcome move that will help mentoring Indian youth on the path of creative corporate leadership and entrepreneurship with a global edge.

Established in 1977, Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool) features among the premier Business Schools in India. Run by charitable Trust S.P. Mandali, Pune, all across the state of Maharashtra, WeSchool’s goal is to use the power of the amalgamation of design and management thinking and truly redesign the way education can make a meaningful difference to students, and society that is visible through actions and outcome. WeSchool has won the AICTE-CII National Award for the ‘Best Industry Linked Management Institute in India in 2016.

Having signed the MOU with MDH in 2011, WeSchool aims at strengthening the already existing collaboration with the University in Design Thinking and Innovation space and identify new areas of cooperation in different fields like research, student and faculty exchange, industrial visits, internships, joint industry projects etc. India Sweden Innovations’ Accelerator (ISIA) was an important milestone in this journey that opened vistas for WeSchool students to undertake an extensive study for 4 months to build models for Swedish Innovative cleantech Companies in Green Energy/Alternate Energy space, which could facilitate technology transfer and market entrance in India. Linnaeus-Palme is a Swedish exchange programme, for teachers and students that aims at strengthening co-operation between institutions of higher education in Sweden and developing countries under which expert faculty from both institutions have been mentoring its students  to acquire the Global connect and edge.


With over 35 years of close cooperation with the surrounding community Mälardalen University (MDH) is one of Sweden’s largest institutes of higher education. The university provides education and research in technology, education, economy and health and welfare. MDH is characterised by close partnerships with businesses and public sector in the region. Located in an area about one hour by train from Stockholm and Uppsala, with campuses in Eskilstuna and Västerås, MDH is a central driving force in the region, with close partnerships with multinationals such as ABB, Volvo and Bombardier and Assa Abloy and a large number of small and medium enterprisers.

It offers education with an international perspective and working environment that leads to employment as well as entrepreneurship .It also invests heavily in research which generates beneficial solutions for community/ societal development. 

The 120 credit, Two year Master’s programme has been developed in collaboration between Mälardalen University and industrial partners in the region like Volvo Construction Equipment, GKN Driveline, Leax, EEPAB Electronic, MITCAB Mälardalen Industry association, and Eskilstuna factory association.

The Masters programme will start in September 2016.

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