It was through proper marketing and brand promotion that today ‘Maggi’ is a synonym for two-minute noodles. It was no magic but right strategy to promote and present the product in front of the customers. There are millions and billions of products in the market but we remember only few. It’s not that there are no better products than those but somehow we tend to get attracted to a certain product. This is the impact of right brand promotion. It was after the market got flooded with lot of competition that a need to have an expert to consult manufacturers on how to market their product rose. Today it is one of the most lucrative professions for those who have that creative bend to hit the market.
What do they do?
As a brand consultant you will help a client build, manage, change or revive its brand image. You will work with a team in the consultancy as well as with the clients’ marketing, advertising, merchandising, and legal divisions. You will be handling commercial, market opportunity, consumer connect and future scenarios. You will be responsible for creating, managing or altering a brand’s construct and path and will work on defining the brand, its business, its character, its architecture and how it would engage with employees internally and consumers externally. You will have to completely involve yourself in a brand and then view the analysis objectively. Working across categories can be a fantastic experience.
- Strong business sense
- Be an extrovert and dynamic
- Curiosity to understand the company, the market, the customer
- Analytical and creative skills - ability to quickly gather information about a company and translate it into a branding plan
How do I get there?
The basic requirement is a bachelor’s degree. What matters more in this field is passion, creativity and analytical ability. You can also go for a PG degree or diploma in marketing, general management, communication studies, advertising, sociology or psychology. A postgraduate degree or diploma in general management, marketing, communication studies, or advertising can prepare you for this.