Posted by: Raunika Sood Posted on: Wed 18 Jan 2012A client-servicing manager is the face of an advertising agency. His responsibilities include understanding the client’s needs and expectations in terms of brand positioning and communication. His key responsibilities are managing internal workflow and developing strong partnerships with clients. Other responsibilities include liaising with the clients on all aspects of marketing communications; briefing agency departments; presenting proposals to clients; managing advertising spend budget; keeping clients up-to-date on their own and competitive activity; occasionally negotiating with media on clients’ behalf; approaching prospective clients whose accounts are under review; liaising with foreign agencies on international accounts and occasional copywriting.
Posted by: Raunika Sood Posted on: Wed 18 Jan 2012A client-servicing manager is the face of an advertising agency. His responsibilities include understanding the client’s needs and expectations in terms of brand positioning and communication. His key responsibilities are managing internal workflow and developing strong partnerships with clients. Other responsibilities include liaising with the clients on all aspects of marketing communications; briefing agency departments; presenting proposals to clients; managing advertising spend bud
What's it about
A client servicing manager is the face of an advertising agency. His responsibilities include understanding the client’s needs and expectations. In fact, the advertising process begins with the client servicing person visiting the potential client for a brief. He then needs to communicate t
A client servicing manager is the face of an advertising agency. His responsibilities include understanding the client’s needs and expectations. In fact, the advertising process begins with the client servicing person visiting the potential client for a brief. He then needs to communicate this to his agency. His job is to hunt for new business and be a bridge between the agency and the client.
read more »Pay Off
Management trainee: Rs 5,000 to Rs 10,000 a month. An MBA can get Rs 30,000 to Rs 40,000 a month, depending on the size of the advertising agency Account executive: Rs 18,000 to Rs 20,000 a month S ...
Management trainee: Rs 5,000 to Rs 10,000 a month. An MBA can get Rs 30,000 to Rs 40,000 a month, depending on the size of the advertising agency Account executive: Rs 18,000 to Rs 20,000 a month Senior account executive: Rs 25,000 to Rs 30,000 a month Account manager: Rs 26,000 to Rs 34,000 a month Account director: Rs 7 lakh to Rs 9 lakh per annum Management supervisor: Rs 12 lakh per annum Client servicing director: Rs 11 lakh to Rs 17 lakh per annum
read more »Clock Work
8.30 am: Get up to phone calls from clients, boss, juniors 10 am: Hold meetings with the team, brainstorming, competitor analysis, client brief 11 am: Meet up with a client, get a new brief, sit wi ...
8.30 am: Get up to phone calls from clients, boss, juniors 10 am: Hold meetings with the team, brainstorming, competitor analysis, client brief 11 am: Meet up with a client, get a new brief, sit with the company’s team, follow-up on payments 4 pm: Return to office, put down the brief on paper, sit with the team and discuss the assignment Handle two to three clients till about 8 pm. 9 pm: Call it a day
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