What do they do?
Today a PR consultant is prevalent in almost all the sectors like private, public, utility and media, voluntary and non-profit organisations. If you choose to become a PR consultant then you would be responsible for planning, developing and implementing the PR strategies of an organisation. You will have to liaison with colleagues and key spokespeople. You will also be responsible for coordinating with media, individuals and other organisations. Along with that you will also be responsible for preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes.
- Organising events including press conference, exhibitions, open days and press tours.
- Maintaining and updating information
- Managing PR aspect of a potential crisis situation