Public Relation Consultants

Public Relation Consultants

Public relations (PR) consultants are a lot like media professionals, as they need to be in touch with the world around them and engage with the public. In many ways, a PR professional plays the role of a bridge between an entity and its market, which includes consumers, communities, governments and the media. Being that bridge, a PR professional has to develop skills and knowledge to devise strategies that build that connection, and make the entity relevant to the people concerned. They work with PR agencies and various organisations too. They develop relationships with the media and monitor external communications. They may also be responsible for creating internal communications or crafting an organisation’s reports. “As more and more global agencies are coming up in India, the PR industry is maturing. For anyone considering a career in this field, the growth opportunities are huge and the demand for talent outstrips the supply,” says Nikhil Dey, vice president, PRCAI.

Job Aspects : Analytical, Attention to detail, Communication Skills, Creative, People Skills, Travel

Job Pressure Medium

Academic Pressure Low

  • Early Salary

    2 - 3 L

  • Mid Level Salary

    6 - 7 L

  • Senior Salary

    12 - 14 L

What do they do?

Today a PR consultant is prevalent in almost all the sectors like private, public, utility and media, voluntary and non-profit organisations. If you choose to become a PR consultant then you would be responsible for planning, developing and implementing the PR strategies of an organisation. You will have to liaison with colleagues and key spokespeople. You will also be responsible for coordinating with media, individuals and other organisations. Along with that you will also be responsible for preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes. 

A PR consultant’s job doesn’t end at organising and managing things but entails a lot. It’s a job of lot of responsibility and hard work. As a PR consultant you will also be looking after following responsibilities:
  • Organising events including press conference, exhibitions, open days and press tours.
  • Maintaining and updating information 
  • Managing PR aspect of a potential crisis situation

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