A client servicing manager is the face of an advertising agency. His responsibilities include understanding the client’s needs and expectations. In fact, the advertising process begins with the client servicing person visiting the potential client for a brief. He then needs to communicate this to his agency. His job is to hunt for new business and be a bridge between the agency and the client.
What do they do?
A client-servicing manager's responsibilities include understanding the client’s needs and expectations in terms of brand positioning and communication. His key responsibilities are managing internal workflow and developing strong partnerships with clients. Other responsibilities include liaising with the clients on all aspects of marketing communications; briefing agency departments; presenting proposals to clients; managing advertising spend budget; keeping clients up-to-date on their own and competitive activity; occasionally negotiating with media on clients’ behalf; approaching prospective clients whose accounts are under review; liaising with foreign agencies on international accounts and occasional copywriting.
- Ability to work hard and work under pressure
- Good communication skills and team spirit
- Good business sense
How do I get there?
After graduation opt for a diploma or a degree in advertising, mass communication or marketing. Alternatively, one can do an MBA before entering the advertising world.