AJK Mass Communication Research Center

AJK MCRC is globally recognised as a premium institution in the field of mass communication. However, in a world seamlessly connected through the ubiquitous internet the centre was feeling somewhat left out. It will provide the staff members and the students the opportunity to exchange notes and share their achievements with other schools of mass communication in India and the web-connected world. The AJK Mass Communication Research Centre was recognised as an autonomous unit of the university with a Board of Management for supervising its functioning.

AJK MCRC does not lure students by promising to arrange lucrative jobs for them. Institute main objective is to give students solid theoretical grounding and essential technical skills every media practitioner needs for surviving in today’s highly competitive and rapidly changing media industry. The Centre has a very good placement record and has a special placement cell which primarily helps students in choosing a career that suits them and introduces them to the prospective employers. Students are encouraged to post their resumes on the Centre’s website along with their media products for ‘head hunters’. The Centre also invites leading production houses, TV channels, radio stations and newspapers for campus recruitment.

The institute offers PhD, M.A in Mass Communication, M.A in Convergent Journalism, P.G diploma in Development Communication, PG diploma in Broadcast Technology, PG diploma in graphics and animation courses approved by AICTE.

A variety of teaching and learning techniques are employed to impart knowledge and skills to students at AJK Mass Communication Research Center in its various departments.