MICAT 2018 Overview

Exam Type:
National Level

MICAT 2018 - Mudra Institute of Communication, Ahmadabad (MICA) conducts MICA Admissions Test for admission to PGDM-C programme equivalent to an MBA with specializations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising. Mudra Institute of Communication, Ahmadabad (MICA) is an AICTE approved specialized institute offering strategic management and communication courses. It is only residential institute offering such programmes in India. MICAT is conducted twice a year. MICAT 1 conducted on December 17, 2017 and MICAT 2 on February 17, 2018. Result of MICAT phase II exam will be announced on February 26 and thereafter on March 1, the Institute will announce the GE-PI shortlist for 2018-20 PGDM admission. 

Candidates who have appeared for both the MICAT attempts, their best of two scores will be taken into consideration. Apart from MICAT score, the Institute also gives 20% weightage to National level exams score such as CAT 2017/XAT 2018 or GMAT scores. 

MICA is an autonomous, non-profit institution. It offers a wide-range of academic programmes including following 3 residential programs:

  1. Post Graduate Diploma in Management-Communications (PGDM-C),
  2. Crafting Creative Communication (CCC)
  3. Fellow Programme in Management-Communications (FPM-C)

MICA will offer admission to limited number of 180 candidates for PGDM-C 2018-20 batch. The PGDM-C programme fee at MICA is Rs.16.50 lakhs for 2 years.

For detailed information on MICAT 2018, read more



MICAT 2018 Eligibility Criteria

MICAT eligibility criteria 2018 are the norms which are compulsory to be fulfilled by the candidates. If any candidate fails to fulfil the eligibility norms of MICAT 2018. He/she will be disqualified at the time of counseling or document verification. It is essential to provide all the details regarding the eligibility of the candidates accurately in the application form.

1.       Admission to the PGDM (C) programme requires a Bachelor’s degree or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).

2.       Candidates appearing for final examinations towards a Bachelor’s degree (or equivalent) are also eligible to apply.

3.       Candidates who demonstrate the aptitude for expressing, assessing or conceiving ideas that move people to action and achieve business results, tend to stand a better chance of being shortlisted.

4.       It is mandatory for aspirants to appear in following three exams:

  • Common Admission Test (CAT) 2017
  • Xavier Aptitude Test (XAT) 2018
  • Graduate Management Admission Test (GMAT)

5.       Foreign nationals can also apply for MICAT exam. However, they must have a foreign passport and GMAT scores (2016 onwards) of 600+

6.       Non-Resident Indians (NRIs) are also eligible to apply with GMAT score (2016 onwards)

For detailed information on MICAT 2018 Eligibility Criteria, read here


MICAT 2018 Application Details

Mudra Institute of Communication, Ahmedabad is the conducting body of MICAT 2018. Application form of MICAT 1 was released on September 26 and the last date to apply for the same was November 30, 2017.

MICAT 2 application procedure started from January 3 and ended on February 5, 2018. The form was available in online mode only. All the interested candidates must submit the application form and fee of MICAT 2018 within the specified time period. The candidates must ensure that all the information provided in the MICAT 2018 application form is accurate. Candidates will be required to upload a recent photograph while filling the application form..

For the online application of MICAT, follow below-mentioned steps:

  • Visit the official website of MICA
  • Click on the ‘New Registration’ link
  • Enter requisites like email ID, password to get registered with MICA and fill application.
  • Upload a recent passport size photograph of the candidate
  • Fill the MICAT Aptitude Test Application Form
  • Pay application fees via Online payment/Challan/D.D
  • Submit the application along with payment receipt and enclosures
  • Keep a copy for future references

For detailed information on MICAT 2018 Application Process, read more

Application fees detail

Applicants can apply by online mode or offline mode for MICAT 2018. Candidates who wish to fill the application in offline mode need to download the MICAT application forms 2018 from the official portal or buy it from the main campus. The forms need to be posted to the official address of MICA before the last date of submission to avoid cancellation. The application fee for MICAT is Rs. 1965/- for all eligible candidates.

Mode of Payment

Candidates can pay their application fee through Credit card/ Debit Card/ Net Banking, Cash at SBI Bank, Demand Draft and Counter Payment.

Credit Card/ Debit Card – Candidates can pay the application fee online through Visa or Master Card.

Net Banking – Candidates can transfer MICAT application fee to MICA account through net banking.

Cash at SBI Branches – The aspirants can pay the MICA test fee at any of the SBI bank branches to make the payment in cash. They will need to take a print out of the SBI bank challan. One of the copies of the challan will be The application by the bank and two of the copies will be given back to the applicant.

Payment at Counter – The applicants can also pay MICAT test fee at any of the payment counters available in various cities.

After the successful payment and registration for MICAT 2018 exam, candidates will receive an email consisting MICA Id and password.


Exam Pattern

MICAT Exam Pattern

The Computer-Based Test will comprise multiple choice as well as subjective type questions. There will be negative marking for objective section only. The examination will test students’ thinking abilities, written communication, general awareness about contemporary social and business issues specifically areas relevant to media, marketing, advertising & current affairs and analytical & verbal abilities.

The exam is divided into two sections:

Section I - This section is subjective which consists of 4 descriptive sub-sections on writing, story writing and easy writing.

Section II - This section is further divided into three parts:

Part I: Psychometric Test

Part II: Reasoning and Verbal Ability

Part III: General knowledge

MICAT pattern may vary slightly, as noticed during past exams.

MICAT 2018 Counselling/Interview

The result of MICAT 2018 for December exam was declared on January 3. MICAT 2 result is due to be announced on February 26, 2018. To check the result, candidates will have to enter their login credentials i.e. MICAT user Id and password. MICAT result 2018 will be announced in the form of scaled score.

The final merit list will be declared by MICA on March 31, 2018.

Once the result will be declared, MICA will determine the cutoff for PGDM-C programme which offers 180 seats. MICAT cutoff will be the minimum marks needed to get shortlisted for further admission procedure.

Candidates who will qualify MICA Admission Test will be called for Group Exercise (GE) and Personal Interview (PI) rounds to get a seat at the Institute. The selection will happen in two phases – the first phase of Group Exercise & Personal Interview (GE-PI) will be conducted at Bangalore, Delhi, Kolkata & Mumbai, whereas the second phase GE-PI will be done at MICA Ahmedabad only. Shortlist of candidates selected for GE-PI process will be announced on March 1, 2018

MICA will prepare the final merit list of MICAT 2018 on the basis of below-mentioned weightage:


Weightage Score (Percentage)



Group Exercise (GE)


Personal Interaction (PI)


CAT, XAT and GMAT Score




MICA will release the final merit list once the final selection procedure ends.

Criteria for preparing the final selection list will include:

  • CAT 2017/XAT 2018/GMAT 2016 onwards score
  • MICAT 2018 score
  • GD and PI performance
  • Once the candidates are shortlisted after GD and PI, they can pay the admission fees and book their seat at MICA.
  • Shortlisted candidates will be called for two phases i.e. Group Exercise (GE) and Personal Interview (PI). 

For more details on MICAT 2018 Selection Procedure, read more

MICAT 2018 Exam Syllabus

Candidates appearing for the exam must know the syllabus of MICAT 2018 for the effective preparation. Also, they must get familiar with the exam pattern of MICAT 2018. MICA doesn’t release any official syllabus; we have prepared the syllabus of MICAT 2018 on the basis of previous year’s trends and experts advice. There will be the 140 objective and descriptive questions distributed in four sections – Verbal Ability (VA), Quantitative Ability (QA), General Awareness (GA), Divergent-Convergent Reasoning (DCR)

MICAT exam syllabus will have questions based on these segments:

  • Verbal Reasoning
  • Quantitative Ability and Data Interpretation
  • Psychometric Section
  • Logical Reasoning
  • Creative Writing
  • General Awareness and Current Affairs

For more details on MICAT 2018 Exam Pattern, read more

MICAT Exam Pattern 2018

MICAT Exam Pattern 2018



Number of Questions


Part 1



25 minutes

Part 2

Verbal Ability (VA)


105 minutes

Quantitative Ability (QA)


General Awareness (GA)


Divergent-Convergent Reasoning (DCR)


Part 3

Descriptive Test (DT)


35 minutes

Psychometric Test

This idea of this test is to examine the behavioural and characteristic qualities of the aspirants. This section contains psychometric questions that analyse the behaviour of the candidates. The Psychometric Test comprises objective type questions and it is compulsory for the candidates to answer all the questions. The other sections of only those candidates are evaluated who qualify the Psychometric Test

Verbal Ability

  • English usage or grammar
  • Sentence correction
  • Synonyms and antonyms
  • Fill in the blanks.
  • Analogies
  • Idioms
  • One word substitution
  • Jumbled paragraphs
  • Quantitative Ability
  • Geometry, (Lines, angles, Triangles, Spheres, Rectangles, Cube, Cone etc)
  • Ratios and Proportion
  • Heights & Distance
  • Percentages
  • Profit & Loss
  • Averages
  • Time-Speed-Distance – Work and time
  • Number system
  • HCF – LCM
  • Geometric Progression
  • Arithmetic progression
  • Arithmetic mean
  • Geometric mean
  • Harmonic mean
  • Median
  • Mode
  • Number Base System
  • Simple Interest & Compound Interest
  • Venn Diagram
  • Probability
  • Permutations & Combinations
  • Vectors
  • Binomial Expansion
  • Coordinate geometry
  • Logarithm
  • Calendar
  • Maxima & Minima Progression
  • Surds & Indices and Complex numbers

General Awareness & Current Affairs

  • Politics
  • Business
  • History
  • Finance
  • World records
  • Sports
  • Science
  • Geography
  • Economics
  • Literature
  • Indian Constitution
  • Nation and states

Divergent-Convergent Reasoning

  • Data Sufficiency
  • Sequence and Series
  • Statement – Assumption
  • Visual Reasoning
  • Word Association

Descriptive Test

This section will consist of the descriptive questions. In this section candidate’s skills of creative writing will be evaluated. 

MICAT 2018 Exam Centres

List of MICAT 2018 exam centres will be published along with the MICAT application form. Candidates will have to select the exam centres while filling the application form. They can choose the MICAT test centres as per their preference and convenience. Name and address of the test centre will be mentioned on the MICAT admit card 2018. Last year, MICAT was conducted in 27 cities. Candidates are suggested to choose the names of test centres very carefully. Once the application form and fee will be submitted, they will not be able to make any changes in the form.


Test City


Test City




Kochi/ Ernakulam




















Navi Mumbai