What is Event Management?
Event management is a course that enables one to understand the ins and outs of meticulous planning, creatively organising and perfectly executing a show, conference, concert, festival, convention, product and brand launch or any type of event. Event management is a controlled activity planned to target a specific group of audience, needs of a product showcased/launched and an event for a purpose. It is also known as niche marketing or experimental marketing.
The need for organising events ranging from music concerts to celebrity appearances, charity and fashion shows across industries has increased the demand for professionals specialising in creative planning, visualising and selecting a venue to make an event successful.
To cater to the increasing number of students opting for event management as a profession, prestigious colleges and universities have started offering event management courses and diplomas.
Skill Sets Required to Become an Event Management
Good PR (Public Relations) Skills
Accounting And Cost Estimating Skills
Marketing and Business Acumen
Risk Management Ability
Mastery Over Conceptualising, Preparing and Implementing Event Plans Perfectly
Networking and Negotiation Skills