Indian Radio industry is one of the most popular industries. There are various radio channels we tune into daily and listen to our favourite programmes. Various RJs welcome us every day and entertain us and talk to us. As per a PricewaterhouseCoopers (PWC) report, the radio sector is estimated to expand at a compound annual growth rate (CAGR) of 19% during 2009-13. The radio advertising industry is expected to witness an increase of 5.2% growth during 2009-13 from present 3.8% and the profession of an RJ will witness a tremendous boost. Hence, this is best time to be in Indian FM Radio Industry. If you have what it takes to be a good RJ, then the world can be your stage.
What do they do?
If you become an RJ then your job would include music programming, scripting, presenting radio shows, radio advertisements and lending voice to audio magazines and documentaries. Today, Radio is one of the biggest industries in India. There are various radio channels in the market which are popular among the masses. The industry, though, is not very old but has become popular in a very short span. There is various celebrity Radio Jockeys who are already ruling the Radio industry and you can become the next one too! If you have that right voice and wittiness to engage the listeners then you can also become one of the popular RJs in your town.
- Creative bent of mind
- Focused approach
- One needs to be adaptable
- Sense of humour is a must
- General knowledge and awareness
- Confidence and positive attitude
How do I get there?
There is no specific academic path to become an RJ but graduation is mandatory. However you can opt for a diploma or a postgraduation degree in mass communication. Also, several courses are available which can help you pick up the skills and get better understanding of the profession and its technicalities. Qualifications may be useful but skills and passion count for more in this profession.