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Advertising is an extension of communication media to endorse an idea, product or service whereas Public Relations (PR) is the art of cultivating favourable relations for organisations and services with the key public using a variety of communication channels and tools. Advertising is a creative field and has become extremely competitive in recent times. Advertising comprises using the industry's most advanced technology, precise targeting and a quality network to deliver results for advertisers & publishers. Advertising can be through various mediums - print, digital, electronic.